Marketing 4.0:Kindle Edition


From the Inside Flap

Praise for MARKETING 4.0

“The technology world moves so quickly today that each change accelerates the next. It’s critical in such an environment to have a baseline and point of reference to help marketers find their way forward. Marketing 4.0 puts a new scholarship stake in the ground and will be the starting point and an invaluable resource for everyone trying to invent and understand the digital and mobile future.”
— Howard Tullman, CEO, Chicagoland Entrepreneurial Center/1871

“The Internet and IT radically change marketing. This book is the eye-opener for marketing in the new era.”
— Hermann Simon, Founder and Chairman, Simon-Kucher & Partners

“No one has a finger on the pulse of marketing like Phil Kotler. His ability to identify and interpret new marketing trends and developments is truly astounding. Once again, with Marketing 4.0, Kotler and his co-authors help to blaze a new trail to marketing success. This is definitely the one marketing book you HAVE to read this year.”
— Kevin Lane Keller, E.B. Osborn Professor of Marketing, Tuck School of Business

“A terrific guide to the transformations that are already coming over the horizon to challenge marketing practice. Perplexed marketers will learn how to navigate the power shifts and possibilities of digital connectivity and turn them into advantages.”
— George S. Day, Geoffrey T. Boisi Professor Emeritus, Wharton School of the University of Pennsylvania –This text refers to the hardcover edition.

About the Author

Philip Kotler is the S.C. Johnson and Son Distinguished Professor of International Marketing at the Kellogg School of Management at North western University. He is author of more than fifty books, including the globally popular Marketing Management, now in its fifteenth edition. –This text refers to an out of print or unavailable edition of this title.

Product details

  • Publisher : Wiley; 1st edition (17 November 2016)
  • Language : English
  • File size : 4533 KB
  • Text-to-Speech : Enabled
  • Enhanced typesetting : Enabled
  • X-Ray : Enabled
  • Word Wise : Enabled
  • Print length : 200 pages
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Book Title : Marketing 4.0

Moving from Traditional to Digital Kindle Edition

Marketing has changed forever—this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.

Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively.

Today’s customers have less time and attention to devote to your brand—and they are surrounded by alternatives every step of the way.

You need to stand up, get their attention, and deliver the message they want to hear.

This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer.

This foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.

Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before.

Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.

  • Discover the new rules of marketing
  • Stand out and create WOW moments
  • Build a loyal and vocal customer base
  • Learn who will shape the future of customer choice

Every few years brings a “new” marketing movement, but experienced marketers know that this time its different; it’s not just the rules that have changed, it’s the customers themselves.

Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today.

Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.



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